Roam Studio is a vintage and in-house sustainable fashion label
Brand Strategy | Brand Identity | Print Design
Brand Challenge
Roam was in need of a brand refresh to enhance its visual design and bring it in line with the high-end vintage and in-house clothing that is carefully curated by the founder, Natasha Garrett.
My Role
I revamped Roam's brand strategy, brand identity, hang tags, and marketing materials to establish a brand that feels grounded and aligned with the newly elevated aesthetic.
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BRAND MOOD BOARD
Bohemian
Ancient Architecture
California Coast
Organic Textures
Matisse
Earth tones
Ancient Architecture
California Coast
Organic Textures
Matisse
Earth tones
All images courtesy of Roam Studio
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Testimonial
“My sales have gone up 40% since working with Halli. I’ve gained over 10,000 new Instagram followers. I am constantly being told that my branding is incredible by customers and fellow business owners!
The process really helped me hone in on my vision and my brand identity. My new branding gives me the confidence to take steps to grow my business, even more, this year!”
— Natasha Garret of ROAM STUDIO