Phase2
Art Direction | Organic & Paid Social Media Strategy & Design | Digital & Print Design | Digital Marketing | Motion Design
MY ROLE
At Phase2, I led the transformation of the company’s visual brand identity, focusing on the healthcare sector. I applied this across social media, whitepapers, landing pages, events, and presentations, ensuring a consistent and impactful presence. Alongside design, I leveraged my digital marketing expertise to optimize campaigns, driving increased engagement and brand visibility.
________
FEATURED PROJECT
Health Website of the Future – HLTH Conference 2024
At the 2024 HLTH conference, I led the concept, design, and animation for a ‘Health Website of the Future’ experience. Collaborating with our VP of Strategy and VP of Brand, we created an interactive booth where attendees voted on key features for the next-gen patient digital experience. The project blended creativity and strategy to engage participants and shape the future of healthcare through their insights.
FEATURED PROJECT: GOOGLE SLIDES TEMPLATES OVERHAUL
I led the complete overhaul of our company's Google Slides templates, revamping them for use across sales proposals, pitch decks, keynote presentations, and complex client deliverables. The redesign incorporated GIFs and subtle movements to create a more engaging and impactful visual experience. I also spearheaded company-wide training to ensure seamless adoption of the new templates. Feedback from users, clients, and audiences has been overwhelmingly positive, with many praising the design’s professionalism and how it stands out compared to other presentations.
________
Google Slide Deck Templates
Art Direction for home page animation
Landing page design for a case study
Event Design
Led art direction and storyboarding for our company sizzle reel, collaborating with SVP of Marketing and Motion Designer.
________
FEATURED PROJECT: Digital Front Door Campaign
I orchestrated the design and strategy of a comprehensive digital campaign for Phase2, collaborating closely with the marketing, communications, sales, and growth teams. The campaign encompassed paid and organic social media, email marketing, whitepaper downloads, multiple landing pages, and an online assessment tool. This cohesive approach drove engagement across channels, providing valuable insights and resources to our target audience while supporting lead generation and brand visibility.
LinkedIn Carousel Digital Ad
LinkedIn Longform Document Paid Ad
Digital Front Door Whitepaper with Timeline Infographic
Campaign Landing Pages and Social Media Graphics
