Herland Studio is a branding and graphic design studio for women founders who have mission-driven businesses.
Photoshoot Art Direction
Brand Challenge
As part of a comprehensive brand refresh and website redesign, Herland required a branded photoshoot that perfectly complemented its new identity. I, Halli Polk, the founder of Herland, collaborated with a skilled photographer to capture a series of stunning images that would be featured prominently on our website, marketing materials, and social media channels, providing a visually engaging representation of our brand.
My Role
Collaborating with the talented photographer and filmmaker Leah deLeon from Unreel Stories, I developed a creative direction, scouted locations, curated a shot list, and styled both the set and wardrobe.
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Creative Direction/MOODBOARD
California Coast
Warm Earth tones
Playing with shadows and natural light
Foliage and Wood
PHOTOSHOOT Result
Website
Images in use on herlandbrand.com
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